Franco Bonadio

My industry career has allowed me to work on brands across organisations and cultures spanning 30 years and 5 continents.

From client boardrooms to creative agency leadership, I have led programmes of work across a wide range of communication categories — from sports brands such as Nike and Converse, to tech businesses including Google and Microsoft, to national institutions including British Airways and BT, financial services firms such as Zurich and Alpha Bank, beverage brands including Carlsberg and Pip Organic, and non-profit organisations including the Liberal Democrats and the United Nations.

Working in-house on the business side, I shaped strategy and led creative direction at The Body Shop for 5 years during Dame Anita Roddick's era, and partnered with the Philips Design team in Amsterdam to deliver their first major rebrand in over 50 years.

Today I consult with businesses across the South West, most recently co-creating a place brand for Swindon Borough Council.

Alongside my consultancy work, I teach at Bath Spa University through guest lectures, seminars and short courses.